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Shel Israel is an author and U.S. technology advisor for startups on strategic communications issues. He lives in Silicon Valley, California and frequently speaks on social media related topics. He co-authored with Robert Scoble the book Naked Conversations, How Blogs are Changing the Way Businesses Talk with Customers (John Wiley & Son 2006). He is currently the host of Global Neighbourhoods with Shel Israel, an online video blog series produced by FastCompany.tv, covering enterprise and trends in social media. Shel describes himself as a “recovering publicist”. He used to own a PR agency specializing in tech startups, and was involved in the initial launches of Sun Microsystems, PowerPoint, Filemaker, SoundBlaster, Napster, MapInfo, Virtual Vineyards and quite a few others.

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