Michael Marlatt – Social Media and Technology Visionary

Posted on: May 4, 2009

Posted in: Featured, Industry Executive, Recruiting, Software, Sourcer, Speaker, Tools, Trainer, Video

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Michael Marlatt – Social Media and Technology Visionary

With more than 11+ years under his belt, Michael Marlatt is one of the original “internet recruiters.”

From dissecting Boolean search strings back in the early days, to integrating new web 2.0, social media, and mobile marketing strategies in his work today, Michael has always been on the leading edge of recruiting best-practice.

Sought after by his clients for training their teams of internet sourcers and full-life cycle recruiters Michael has built a reputation for cutting through the clutter. In one-on-one coaching or training virtual teams Michael has a knack for engaging everyone on their level of expertise and need.

At SourceCon 2008 and ERE Expo Fall 2008, Michael was among the top-rated speakers. His unique discussion around the convergence of “cloud computing” and recruiting have resonated with audiences world wide. For recruiting professionals seeking a greater understanding how to effectively leverage the latest technology to gain competitive advantage — Michael’s discussion was life-affirming.

In the past Michael has applied his diverse talents to profit top-tier employers like Microsoft, Capgemini, Deloitte Consulting, Ernst & Young-LLP, and Amdocs Consulting. Whether the role has been lead recruiter, sourcer, trainer or mentor, Michael has elevated the level of performance with every team he has worked with.

Just as Michael’s reputation for raising the bar is well earned, the same goes for his being known as a top-producer, an inspiring manager and industry thought leader.


 
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  • Michael has a good point, being the first in the market allows a company to set the standard and become the known name. While R&D costs may be higher, they will likely face increased sales due to their position as first in the market. It's a great strategy.
    How would a company determine if the market was ready for new technology?
  • Michael

    Excellent use of technology, I am certainly very interested to learn more. If you would like to share more and bounce ideas with others in a Mastermind Group for Independent Recruiters come join us at http://www.twibes.com/group/PhatHeads

    Cheers!
  • Hi Animal,

    Good question... however, where's the fun in coming in 2nd? :)

    Seriously though, there's enough room in our industry to carve out a compelling story with mobile marketing, have fun, and make a few mistakes in the process. The reality is that most of us (including myself) have not worked for employers who understand how to leverage mobile marketing strategies. As a result, we lose out to a huge potential of tapping into an largely "untapped" channel. I completely get your point; however, if we wait until the next person perfects it, we miss out on the fun of creating it? :)

    What I have discussed in this video is pretty basic stuff, but the practice of mobile marketing runs far greater than what was covered. I hope at least it provides others with some food for thought....

    Cheers!
  • Mike, is it profitable to be the first into something like mobile?

    Maybe it's better to let someone else figure out the delivery and establish the market - then come in with your superior content once the market is established.
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