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Dan Schawbel is the leading expert on personal branding for the Generation-Y audience. He is also the first Social Media Specialist at EMC Corporation and has accumulated almost 7 years in marketing at the age of 24. As a social media specialist for EMC2 Corporation, Dan is responsible for fostering internal collaboration, podcasting, social media press releases, wiki’s, forums, blogging, search engine optimization(SEO), as well as analytics and attaching social media elements to tradition forms of media. Prior to this role, he focused on developing marketing collateral and plans for the launch of six new EMC solutions and services, leading a Six Sigma high performing team, and promoting the eServices and education services programs. Dan received his B.S. in Marketing from the Bentley College in Waltham, MA, graduating Magna Cum Laude. He gained a strong foundation in all marketing disciplines with internships at Reebok, Lycos, LoJack, and TechTarget (to name a few). Also, he held 7 leadership positions in organizations such as the Bentley Marketing Association, the Bentley Entrepreneurship Society and as a Senator for the Student Government. With 8 internships throughout his years in school, he has proved to be a mentor and resource for current students. He serves as the Brand Manager for the American Marketing Association’s Boston Chapter, is an active member in the Bentley College Alumni Network, a member of the Social Media Group and still finds time to be a big brother.

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