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In his role as Vice President of New Media at Mzinga, Aaron focuses on blogging, podcasting, webinars, blogger relations, and evangelizing the benefits of community. In addition to his knowledge of the interactive and new media landscape, Aaron has more than 15 years of online marketing and advertising experience, with a strong background in integrated and online marketing. In his previous role, Aaron was Vice President of New Media at Shared Insights, one of Mzinga’s predecessor companies. Prior to this, Aaron worked at Fidelity Investments in its retail division, with a focus on online and acquisition marketing. Aaron’s work at Fidelity focused on Web strategy & implementation, as well as the development of marketing (online and offline) campaigns, including direct mail, e-mail, banner & print ads, and event marketing. Aaron is an active contributor to the world of new media outside of his professional life. Alongside his personal blog, focused on the exploits of his beloved Boston sports teams (http://bigpapelbon.blogspot.com/), Aaron maintains a marketing-related blog at http://wearesmarter.org/aaron and is a founding member and former president of the Boston Interactive Media Association (BIMA). He is also a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). While at MITX, Aaron was responsible for a quarterly “Technology in Finance” breakfast that matched speakers from financial services, top analyst firms such as Forrester, and select technology providers. Aaron often moderated these panels and was responsible for working with a team to provide speakers, sponsors, and promotion of the events. Aaron graduated with a BA from the University of Massachusetts, Amherst and is an alumnus of Georgetown University in Washington, D.C.

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