Video is fast becoming one of the modern go-to mediums for promoting a business, whether a small local business or a large multinational looking to further connect with its customers. There are many ways to utilise this effective and engaging marketing method – here are four ways to utilise it in order to draw in new clients as well as build stronger relationships with existing ones. One of the best ways to use video is to create a video introduction on your company webpage, welcoming visitors to your site to get a sense of what you are about and provide them with any information that they may find useful whilst browsing your content. Many smaller online businesses already use this well, but this is not something that is just restricted to small businesses, and as any size business can reap the rewards of giving this potentially impactful introduction to their clients.
This is a Snapchat Online Hack great idea as many people are curious to see what you will have to see in just a short introductory video, and this is really your chance to make a pitch, present an image of yourself or inspire visitors to use your site in a certain way. The possibilities are endless, but in all cases an introductory video can work wonders. The second way that a business can utilise video in their marketing strategy is by demonstrating their products or services through this format.
This especially works well with products, where customers can be really curious to see what they will be investing their money in, and this can really sway their opinion to buy whatever you are selling. Many businesses may not automatically think that video is appropriate for their product, especially if they are selling objects such as jewellery, watches or clothes. Many brands have used video to give 360 ° views of jewellery and used video to show a short catwalk of a model wearing garments that are for sale at the online store.
Beyond a mere description and a few photographs, adding video for products can give potential customers a real sense of what they will buy, and this could poetically lead to a sale for this simple fact. Invest in some video asset management in order to makes sure that your library of clips is protected and well organised if you plan to use video wisely.
Another way to use video is to film some real customer testimonials to add to your website. Many companies now feature the names of brands that they have worked with as well as feedback from selected clients. For some businesses, video testimonials can often be a fantastic idea. This can be useful where the client has experienced a transformation of some kind, such as with weight loss, fitness, a new hairstyle, or even after receiving some coaching or consulting. This could be the ideal opportunity for a before/after comparison and for the customer to explain his or her experience with the company.Lastly, one excellent way of utilising video for marketing purposes is to put a face to the name of the brand for customers to feel more personal connection with the company. It is difficult to feel any kind of bond with a large company if there is no-one to represent it, and therefore putting in place a series of talks by a company expert, or some video blogs with a member of staff can help.With all these ideas, it is essential to put in place good video asset management in order to protect and organise your videos for customer to enjoy. This can be done by asking associates how they manage their videos, or simply look for an experienced company that provides video asset management online.